Privacy Policy

Last updated: 15 September 2026

Who we are

Insider Edge is a trading name of Axis Edge Ltd, a company registered in England & Wales, company number 17062550, registered office 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ ("we", "us", "our"). We are the data controller for the personal data described in this policy. You can contact us at [contact email].

What data we collect

  • Email address — when you buy a guide, or sign up for a free download, so we can deliver your content and, if you agree, send occasional updates.

  • Purchase details — what you bought and when, so we can handle support requests and refunds.

  • Basic website usage data — such as pages visited and general location (country/region), collected through cookies. See our Cookie Policy for details.

We do not collect or store your payment card details. Payments are handled entirely by our checkout provider, Payhip — see their own privacy policy for how they process your payment information.

How we use your data

Purpose

Legal basis

Delivering a guide you've bought or requested

Performance of a contract

Sending you marketing emails about new guides

Your consent (you can withdraw this any time)

Handling support requests, refunds, complaints

Performance of a contract / legitimate interest

Understanding how visitors use our website

Legitimate interest (kept to a minimum, see Cookie Policy)

Meeting our legal and accounting obligations

Legal obligation

Who we share it with

We share your data only with the third parties needed to run our business:

  • Payhip — processes payment and delivers digital downloads

  • Hostinger — hosts our website

We do not sell your personal data to anyone.

International transfers

Some of the providers above may process data outside the UK/EEA. Where this happens, we rely on their own safeguards (such as Standard Contractual Clauses) to keep your data protected to UK standards.

How long we keep your data

We keep purchase and account records for as long as needed to meet our legal and accounting obligations (normally 6 years), and marketing email data until you unsubscribe or ask us to delete it.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate data

  • Ask us to delete your data

  • Restrict or object to certain processing

  • Receive your data in a portable format

  • Withdraw consent to marketing at any time (every marketing email includes an unsubscribe link)

To exercise any of these rights, email [contact email]. If you're unhappy with how we've handled your data, you can also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Children

Our guides and website are intended for adults and are not directed at children. We do not knowingly collect data from anyone under 18.

Changes to this policy

We may update this policy from time to time. The version in force is the one published on this page.